lefthandedscissorz
Visual Artist
Sony Music:
Brand Development, Editorial, Photography, Social Media, Graphic Design
With more tech startups and independent labels popping up, Sony Music Entertainment needed a bold employer brand strategy to continue attracting top-tier talent and engaging existing employees.
As a global music and entertainment leader, Sony Music Entertainment is home to the most iconic artists in music history… but it’s also where some of the most creative, entrepreneurial, and innovative professionals come to work every day. I created ‘Life at Sony Music,’ an official subsidiary of Sony Corporation, to show the world who Sony Music is as an employer, beyond their incredible artist roster.
I knew we needed to create a strong piece of content to get new hires pumped for their first days at Sony Music. I selected Sony Music artists, clips, and backtrack to produce this brand video in collaboration with the Sony Music in-house creative team, who delivered this wonderfully edited boiler!
Despite coming from a family full of sports coaches and teachers, Meg Kehoe knew she wanted to work in music when it became clear that her teeny bopper stage was more than just a phase.
Meg studied Communications at Fordham, but if you ask her, it’s her networking and strategic skills that have helped her succeed as Director of Publicity at RCA Records. “As print readers and television viewers decrease, what used to be a highly sought-after press booking 10 years ago may no longer be relevant today, so it’s about knowing which media contacts and press opportunities are most relevant for an artist at a given moment in time.”
Meg also attributes her success to the incredible support system of colleagues and friends at RCA, and the mentorship she’s found in Mika El-Baz (EVP, West Coast / EVP, Publicity, RCA), to whom she reports. “Mika’s an amazing leader who really lets you fly and pushes you to be the best. She really wants you to succeed and is constantly fighting for better opportunities for her team and the label.”
Yes, Meg gets to walk artists down the red carpet and attend the hottest award shows, but her favorite part about #LifeatSonyMusic? “The people – whether it’s my co-workers or the artists, we are a family. RCA is the place to be right now and we have some truly awesome people here who could really help guide your career.”
Want in on #LifeatSonyMusic? RCA and other labels and groups across the business are now hiring. View all Sony Music opportunities today: www.sonymusic.com/careers
